When did someone last
actually work in your ad account?
There’s a report in Google Ads your agency hopes you never open: the change history. It shows every minute anyone spent working in your account — and owners who check it have found agencies billing $2,000/month for three minutes of work. Add cost-per-lead creeping up with no explanation, spam form-fills, and a “black box” campaign nobody can explain, and that’s where your budget went. The $1,000 Senior Audit runs 30-day spend forensics and prices every leak.
Run by a director who has deployed $50M+ in paid media and still reads search-term reports twice a week. Every claim on this page is cited to your account’s real numbers before it reaches you.
Structure and bidding review, creative fatigue map, tracking drift check, and a prioritized fix list — delivered as a recorded director-level walkthrough within 48 hours of access. Credited 100% toward any project or retainer within 60 days — you’re not paying twice.
48h from access · every finding priced in your dollars · no lock-inWhat you walk away with
- Where the money actually goes — 30 days of spend traced to structure, bidding, and budget decisions.
- A creative fatigue map — which ads the algorithm has already given up on, and what volume it now takes to compete.
- The tracking-drift check — whether the numbers steering your budget are even right.
- A fix list in priority order — run it in-house, hand it to your agency, or have me execute: the $1,000 credits 100% toward management within 60 days.
Three signals you can check before you pay
Thirty seconds each, from your own account — no expert needed:
- The 30-second agency check: Google Ads → Tools → Change History. Filter by user. That’s exactly how much time anyone spent working in your account last month. It can’t be hidden or edited.
- The ownership check: can you log into the ad account yourself, as an admin, right now? If your agency “owns” the account you fund, everything you’ve paid for is hostage. (You should own it — we put that in writing.)
- The landing check: click your own ad. If it lands on your homepage instead of a page built for that ad, you’re paying for clicks that have nowhere to convert.
Exactly what’s included
- Full-funnel structure review: prospecting → retargeting → retention, with budget guardrails
- Creative fatigue map against the volume modern delivery algorithms reward
- Tracking drift checks and a scorecard that shows spend → revenue, not vanity metrics
Starts with the $1,000 Senior Audit — credited 100% · management from $2,000/mo · priced per brand (all ad channels included)
Before you decide: the full scope & guarantee per audit, and exactly what happens after you pay (2-minute read-only access checklist — no call needed).
Fair questions
Is this per ad account?
No — the audit is priced per brand, and one fee covers all of that brand’s ad channels (Meta, Google, TikTok) plus its tracking. The $1,000 Senior tier exists for higher spend, three or more channels, or Performance-Max-heavy accounts — genuinely two to three times the analysis.
What happens after I pay?
A 2-minute checklist walks you through read-only access. The 48-hour clock starts at access, not payment. You get the walkthrough video and fix list — no call needed. If you then want it managed, the $1,000 credits in full within 60 days.
Are results guaranteed?
No — and be careful with anyone who says yes. What’s guaranteed is operational: delivered within 48h of access, every claim cited to your account’s real numbers, and the audit fee credited if we work together. Start below.
Isn’t a cheap audit just a sales pitch in disguise?
Free ones usually are — that’s why this one isn’t free. You pay $1,000, you get a fixed 40-point deliverable you keep either way, and the fee credits in full only if you choose to hire us. If the audit finds your current agency is doing good work, it says so — that’s $1,000 of insurance on a $10,000-a-month relationship.
What about Performance Max — can you even see inside it?
No one can, fully — it’s a black box by design, and anyone claiming otherwise is selling something. What the audit does is check the fences: brand traffic excluded so PMax can’t claim sales you already had, asset-group hygiene, target-ROAS discipline, and channel splits. You can’t open the box, but you can absolutely stop it from grazing your brand budget.
10 audit slots a week — a real cap I hold so every audit lands in 48h. When the week is full, it’s next week.
48h from access · every finding priced in your dollars · no lock-in