For e-commerce brands scaling ad spend on numbers that don’t match

Shopify says 212 orders.
GA4 says 147. Which is real?

Every store running Meta and Google ads knows this discrepancy — and most are scaling spend against the wrong number. Duplicate purchase events, consent signals silently killing conversions, iOS eating a third of your attribution: broken tracking doesn’t look broken, it looks like “ads stopped working.” The $497 teardown finds which number to trust and prices every leak in your dollars, with screenshots.

Run by a director who has deployed $50M+ in paid media and still reads search-term reports twice a week. Every claim on this page is cited to your account’s real numbers before it reaches you.

Two floating holographic ledgers of volt-green light showing mismatched rows — the missing sales your dashboards disagree about

$497 — the teardown the $2,000–$5,000 firms sell

Pay, grant read-only access in 2 minutes, get the walkthrough video + prioritized fix list within 48 hours of access. No call required. Credited 100% toward any project or retainer within 60 days — you’re not paying twice.

Start my $497 teardown → Talk it through first

3+ documented leaks or it’s free · 24–48h from access · no lock-in

What you walk away with

A source-of-truth verdict — which of Shopify, GA4, and Ads Manager to trust, and an explanation of every gap between them (normal gaps are explainable and stable; broken plumbing isn’t).
A verdict on every pixel and tag — are you counting the same sale twice? Crediting ads for revenue they didn’t drive? Losing EU/UK conversions to a consent banner that never passes the signal?
Each finding priced in dollars — not “best practices,” the revenue your current setup is distorting.
A 10–15 minute walkthrough video — watch it on your time; no meeting to sit through.
A prioritized fix list your team can run — or hand back to me; the $497 credits 100% within 60 days.

Check two of the leaks yourself, right now

Two of the most common leaks are visible from your own browser in five minutes — this is the level of evidence the whole audit runs on:

Open your site in Chrome → DevTools (F12) → Network tab → filter collect. Click through a page. If /g/collect fires twice per pageview, GA4 is double-counting.
In the same filter, any request with collect?v=1 is Universal Analytics — a platform that died in 2023. If it’s firing, nobody has looked at your tracking in years.
Running ads? Check the Network tab for your platform pixel while browsing. Spend with no pixel firing is the most expensive leak there is.

Exactly what’s included

24–48h turnaround: pixel health, GA4 events, CAPI dedup, consent mode — with evidence screenshots
Want it fixed, not just found? Measurement Rescue: $2,000–$3,500, flat — server-side signal build included
Just need server-side tracking? The Signal Build ($1,500, one-time) puts hashed, deduped purchase events on Meta, TikTok, and Google’s servers — on infrastructure you own, instead of renting a tracking tool at $100–$350/mo forever
Every finding shows the revenue it distorts, in dollars

$497 Tracking Audit — credited 100% against any project or retainer within 60 days · priced per brand (all ad channels included)

Before you decide: the full scope & guarantee per audit, and exactly what happens after you pay (2-minute read-only access checklist — no call needed).

Fair questions

Why is this only $497 when firms charge $2,000+?

Because the diagnostic grunt work is automated to the point where $497 is profitable — the judgment isn’t. Software tears the account apart; I read the output and record your walkthrough myself. The $2,000 firms are billing you their manual hours.

What does “3+ documented leaks or it’s free” actually mean?

Exactly what it says: if the audit can’t document at least three fixable revenue leaks — each with a screenshot and priced in the dollars it distorts, so a nitpick never counts — you get the $497 back. No forms, no argument. Start below and hold me to it.

I already have an agency. Why buy this?

As a second opinion — that’s exactly what it’s built for. Agencies grade their own homework. Hand the findings to your current team and watch what they do with them. If your agency is good, the audit proves it for $497. If it isn’t, you found out for $497 instead of another quarter of retainers.

We already use Elevar / Littledata / Triple Whale. Doesn’t that cover it?

Tools aren’t configuration. Most broken setups we see are running a paid tracking tool that was never fully wired — deduplication half-done, consent signals not passing, event match quality never checked. The audit verifies the plumbing end to end, whatever tools are in it. And the monthly care plan afterward costs like an app but works like an analyst: a human verifies your numbers after every theme, app, or checkout change — which is exactly when they silently break.