Barlo Digital · Director-led · $50M+ deployed · 15 years

Your ad account isleaking money.

I find the leaks, prove them with your own numbers in 24–48 hours, and fix them. Independent account analyses put average SMB Google Ads waste near 36% of spend — run that percentage against yours. It’s the first thing I look for, and I show you the arithmetic.

Delivered 24–48h after you grant read-only access · no lock-in · 3+ documented leaks or it’s free, credited 100% if we work together
$50M+lifetime ad spend managed
4.0x+ average blended ROAS
9.93xpeak campaign ROAS
15+years in paid acquisition
Get my $497 audit

Barlo Digital — a lean, director-led performance agency

  • Director-led strategy
  • Measurement-first growth
  • 24–48h audit delivery
  • Direct oversight from Carlos
  • Built for speed & conversion

Platforms I run daily

Google AdsMetaFacebookInstagramTikTokLinkedInYouTubeAmazon AdsLazada CPASShopeeYahoo AdvertisingMicrosoft AdsReddit AdsPinterest AdstvScientificRoku AdsComcast AdvertisingSamsung AdsVibe.coGoogle Analytics 4Google Tag ManagerGoHighLevel

Brands I’ve run campaigns for — in-house & agency roles

HasbroboAtAIAChinabankL'Oréal ProfessionnelAlex MillÉliouFuegoJolie Skin CoHolden EnterprisesCarmen's BestBlade.phThe DB MethodCramer Sports MedicineActive Ankle
Why accounts bleed

Three leaks, one pattern:
nobody is watching your money.

$1,127/mo

wasted by the typical SMB Google Ads account. Independent analyses put average waste near 36% of spend — at a typical ~$3,100/mo budget, that’s $1,127 going to searches, audiences, and placements that never convert.

30–50%

of conversions go unreported when tracking is browser-only — the post-iOS signal loss that industry measurement studies keep documenting. Broken data trains the algorithm to find the wrong customers, so you pay for the miss twice.

20–30

genuinely different creatives per month is what Meta’s current delivery system rewards — platform studies keep tying creative volume to materially higher returns. Most accounts run four tired ads.

$497 · 3+ documented leaks or it’s free · credited 100% within 60 days
The $497 audit

One diagnostic. Six deliverables.
Every finding priced in dollars.

Not a checklist PDF. A director-level teardown of your measurement, spend, and follow-up — recorded as a video walkthrough by Carlos, with a written fix list you keep either way.

01

Tracking leak map

Pixel health, GA4 events, CAPI deduplication, consent mode — every break in the measurement stack, documented with screenshots.

02

Wasted-spend diagnosis

Where budget is going to searches, audiences, and placements that never convert — priced in your account’s own dollars.

03

Attribution & measurement review

What your dashboard over-counts, under-counts, and double-counts — and which decisions that distortion is quietly driving.

04

Lead-response friction review

What happens after the click: forms, follow-up speed, missed calls — the leaks that open after your ads did their job.

05

Priority fix list

Every finding ordered by dollar impact, not difficulty. Run it yourself, hand it to your team, or have Barlo Digital do it.

06

Next-step recommendation

A director-level read on what’s actually limiting growth — and what Carlos would do first if it were his account.

  • Delivered in 24–48h
  • 3+ documented leaks or it’s free
  • Credited 100% within 60 days
  • Read-only access — no edit rights
Receipts

Real accounts. Real screenshots.
Ask me to walk through any of them.

Results below are from accounts I ran in in-house and agency roles. Screenshots are redacted where clients requested. On a call, I’ll break any of these down to the campaign level — strategy, structure, what went wrong before it went right, and what I’d do differently.

Ads Manager screenshot: $381,910 conversion value on $100,175 spend
$381,910revenue
$100,175ad spend
3.81xavg ROAS

D2C account — 623 campaigns, one clean month

Restructured fragmented ABO chaos (budget per ad set) into consolidated CBO (one campaign budget), cut audience overlap ~60%, moved top performers to ROAS-goal bidding. The screenshot is the month it clicked.

Ads Manager screenshot: $850,603 conversion value on $255,342 spend
$850,603revenue
$255,342ad spend
3.33xavg ROAS

Scale campaign — $255K deployed without ROAS collapse

60-day CPA trend analysis found the three campaigns that could take budget. 2x multipliers applied in steps, guardrails at the ad-set level. Top campaign held 4.67x.

Ad-level screenshot: 9.93 ROAS retargeting ad
9.93xtop ad ROAS
6.38xscale variant
4xabove target

Retargeting rebuilt — goal was 2.5x, delivered 9.93x

Isolated warm audiences, ROAS-goal bidding, six hook variants tested head-to-head. The winning creative was scaled the day the data confirmed it.

Ads Manager campaign table from the funnel-rebuild engagement
47.6%checkout → purchase
90%product view rate
3friction steps removed

Funnel rebuild — the ad was never the problem

GA4 funnel analysis on a $200–$350 product showed checkout bleeding. Removed three friction steps; completion hit 47.6%. Ads got credit; the data layer did the work.

Same teardown process · 24–48h · 3+ documented leaks or it’s free
How it works

Four steps. No bloated meetings.

  1. Day 0

    Pay + grant read-only access

    Pick your audit, then a 2-minute checklist walks you through giving read-only access to your ad accounts / GA4 / GTM (Search Console for SEO). I never need edit rights. No card on file, nothing auto-renews.

  2. Access → clock starts

    The 48-hour clock begins

    The moment access is confirmed, your 48-hour turnaround starts — that’s the fair clock, since I can’t audit an account I can’t see yet.

  3. Within 48h

    Carlos runs the teardown

    Every paid channel for your brand, tracking, and funnel — each finding tied to the revenue it distorts, in your own numbers, recorded as a 10–15 min walkthrough video.

  4. After

    Findings become the roadmap

    You get the video + prioritized fix list. Run the fixes yourself, hand them to your team, or book a call to have me fix or manage it — the fee credits 100% toward a retainer within 60 days.

Read-only access · no lock-in · 60 days to decide about the credit
Speed is the product

Answer in 5 minutes,
convert 9x more.

The classic lead-response studies are blunt: answer inside 5 minutes and conversion runs near 21%; wait until tomorrow and it’s 2.3%. Only about 7% of businesses hit the window — which is exactly why the ones that do, win. Barlo Digital’s response systems run 24/7, and every reply is timestamped so you can audit the promise.

  • Missed calls get a text back before the caller reaches your competitor.
  • Form fills get a useful first reply — not an autoresponder — any hour.
  • Every response is logged. You see the SLA report monthly, timestamps included.
  • This site practices it. Loads in under a second; write to me and clock the reply.
Clock my reply speed
The growth system

Seven systems, one sequence:
measurement first, always.

Everything Barlo Digital runs ladders back to the same outcomes — measurement clarity, lead quality, conversion, and compounding growth. The audit is where every engagement starts, because Carlos diagnoses what’s actually limiting growth before the agency sells you anything else.

01 · Tracking & Measurement

Your dashboard is lying. I can prove it for $497.

Computer-science background, hands-on GA4 / GTM / server-side / CAPI work. The audit firms charging $2,000–$5,000 are billing you their manual hours — my process is automated to the point where $497 is profitable.

  • 24–48h turnaround: pixel health, GA4 events, CAPI dedup, consent mode — with evidence screenshots
  • Want it fixed, not just found? Measurement Rescue: $2,000–$3,500, flat
  • Every finding shows the revenue it distorts, in dollars

$497 Tracking Audit — credited 100% against any project or retainer within 60 days

Get my $497 audit 24–48h · 3+ documented leaks or it’s free · no lock-in
02 · Paid Ads Management

Director-level media buying, creative volume included.

Meta, Google, TikTok — managed by a director who has deployed $50M+ and still reads search-term reports twice a week.

  • Full-funnel structure: prospecting → retargeting → retention, with budget guardrails
  • 20–30 fresh creatives a month — the volume modern delivery algorithms reward
  • Tracking drift checks and a weekly scorecard that shows spend → revenue, not vanity metrics

Starts with the $1,000 Senior Audit — credited 100% · management from $2,000/mo

Start with my $1,000 audit
03 · B2B Appointment Setting

You pay for meetings that happen. Full stop.

The AI-SDR wave burned a lot of teams — reported churn ran 50–70% inside a year. This is the opposite: human-verified targeting, honest outreach, and billing only on held meetings.

  • Held = attended. No-shows replaced free, never billed
  • ICP-matched from $450/meeting · verified decision-makers $700 · executive targets $1,000
  • Benchmark cost of an in-house SDR: $11,700+/mo fully loaded — hybrid at 20 held meetings lands 25%+ below it — no-shows replaced free

Pilot: $3,000 for 30–45 days including your first 5 held meetings

Talk pipeline
04 · Lead Response — Home Services

Most contractors never answer within the hour. Be the one who does.

HVAC, plumbing, cleaning, electrical: your leads call your competitor when you don’t pick up. The system answers every call and form in seconds — booked straight into your calendar.

  • Missed-call text-back + 24/7 AI receptionist + instant booking
  • Review engine and Google Business Profile management in the Growth tier
  • One recovered $400 job pays the month — the math is that simple

From $597/mo · Growth $1,297/mo · setup in 48 hours

Stop missing calls
05 · Storm Response — Roofing

The storm hits. Seventy-two hours later, you own the ZIP.

Hail-verified addresses, campaign live within 72 hours, intake wired for 5-minute response. Industry benchmarks put storm-job close rates at 45–65% against average insurance payouts near $12,000 — arithmetic that makes one sat inspection worth roughly $2,100 in expected margin to a roofer.

  • $4,500 Storm-Response Build: hail overlay → targeting → landing page → ads live
  • Sat storm inspections at $350 — exclusive, address-verified, no-shows replaced
  • Season retainer ($4,000/mo, Apr–Oct) covers every qualifying event in your metros

$4,500 one-time build · live in 48–72h from the event

Get storm-ready
06 · Web Design — The Studio

You’re looking at the portfolio. This site is the demo.

Same stack, same pipeline, same QA gate: competitor teardown → copy in your voice → licensed imagery → build → deploy. Roughly half of mobile sites fail Google’s own speed test; ours have to pass it to ship — run this one right now on PageSpeed and check.

  • Launch tier live in 7 days — sub-second loads, PSI 90+ gate, mobile-first
  • Tracking, schema, and AI-search readiness baked in — not bolted on later
  • Every image licensed and logged; copy approved by you before a line is built

Launch $1,997 · Growth $4,000 · Flagship $7,500 (or $625/mo × 12) · care plans from $97/mo

Start my 7-day build PSI 90+ or it doesn’t ship · copy approved by you before build · no lock-in
07 · Total Search — SEO · Maps · AI Answers

Your customers now ask AI. Are you the answer it gives?

Two battlegrounds in 2026: the local 3-pack, where click studies put roughly 44% of local clicks — and AI Overviews, which independent studies show can cut the top result’s clicks by more than half when they appear. The $497 audit shows exactly where you stand on both, with screenshots.

  • Local: GBP, citations, reviews, maps-grid tracking on your money keywords
  • AI search: answer-block architecture, llms.txt (a site index built for AI crawlers), AI-citation targets, baseline → delta reporting
  • White-hat only, no ranking promises — growth phase is 4–12 months and we say so upfront

Search Audit $497 (credited) · Maps & Local $1,497/mo · Organic Growth $2,997/mo · AI Answers $2,497/mo (or +$997 added to any component) · Total Search — all three — $5,497/mo, about 21% under itemized · any two components together take 10% off

Get my Search audit
The proof policy

No client reviews here yet.
That’s deliberate.

Barlo Digital is a new firm built on 15 years of documented work — and this section refuses to fake the rest. No invented testimonials, no anonymous “client stories,” no purchased stars. The campaign screenshots above are the founder’s prior history; the case studies that fill this section get earned one client at a time — named, pulled from the ad platform, and approved by the client before anything goes live.

The Founding Client Program

The deal
The first three clients in each service line take 25% off list price, locked for 12 months.
The exchange
When results land, we publish them — your company name and the real platform numbers. You approve the facts before anything goes public. No testimonial required, ever; the discount buys publication rights, not praise.
The catch
Only scarcity: three slots per service. When they fill, the founding rate is gone — and this section starts filling with receipts.

What will appear here

Format
Named case studies: company, spend, and results — screenshotted from the ad platform, not typed into a slide.
Standard
Founding-client results publish with the discount arrangement disclosed, per FTC endorsement rules. Receipts — including the ones about us.
Timeline
Retainer case studies publish after 90 days of engagement data; audit case studies land sooner.

What you can verify today

The record
$50M+ deployed across 15 years — the screenshots above are from accounts Carlos personally ran, walkable at campaign level on any call.
The product
This site is the demo: run it through Google’s PageSpeed test right now. Sub-second loads, no bloat.
The guarantees
3+ documented leaks or the audit is free · no-show meetings replaced · 48h SLAs with timestamps. Operational promises, never revenue promises.
Start here

Three audits. All credited.
Zero risk of paying twice.

Founder’s pick
Tracking & Measurement
$497

The teardown the $2,000–$5,000 firms sell — automated to the point where $497 is profitable.

  • GA4 + GTM configuration teardown
  • Pixel & CAPI deduplication check — are you counting the same sale twice?
  • Consent mode & attribution review — is privacy compliance eating your conversion data?
  • Every finding priced in distorted revenue
  • In your inbox in 48h: recorded video walkthrough + prioritized fix list
100% credited within 60 days3+ documented leaks or it’s free
Get my Tracking Audit Pay & start now 24–48h · read-only access — I never need edit rights · keep the fix list either way Card · PayPal · Wise · 100% credited
Paid Ads — Senior Audit
$1,000

Where the money went, what it should have bought, and the fix order — in your account’s own numbers.

  • 30-day spend forensics, campaign by campaign
  • Structure & bidding autopsy
  • Creative fatigue map + test plan
  • Prioritized fix list with $ impact each
  • Recorded Director-level walkthrough
100% credited within 60 days3+ documented leaks or it’s free
Get my Senior Audit Pay & start now 48–72h · no lock-in · many buyers simply run the fix list themselves Card · PayPal · Wise · 100% credited
Total Search — SEO · Maps · AI
$497

See who the AI cites for your money searches — and what it costs you that it isn’t you. The entry to the Total Search system.

  • Technical crawl + Core Web Vitals
  • Local 3-pack & maps-grid position check
  • AI-Overview citations on 10 money queries
  • Content decay map
  • The 90-day plan, priced and ordered
100% credited within 60 days3+ documented leaks or it’s free
Get my Search Audit Pay & start now 24–48h · white-hat only · honest 4–12mo timelines Card · PayPal · Wise · 100% credited

Retainers run month-to-month at full rate — from $597/mo. No annual lock-ins, no exit fees. Every retainer starts with an audit — nobody skips the diagnostic. Discounts exist for prepay (never above 15%) — plus three founding-client slots per service: 25% off list, traded for named case-study rights, gone when filled. Websites ship from $1,997 on a 7-day Launch tier; Total Search components run $1,497–$2,997/mo — all three together $5,497/mo, any two take 10% off — under the same no-lock-in rule. 10 audit slots a week — a real cap I hold so every audit lands in 48h. Audits are priced per brand (all your ad channels included, not per account): $497 covers a brand under ~$15k/mo spend, $1,000 Senior covers higher spend or 3+ channels. When the week is full, it’s next week.

Carlos Benavides, founder of Barlo Digital and Director of Paid Media & Performance
Founder & Director

One hire, three jobs:
media buyer, data engineer, creative lead.

I’m Carlos Benavides — founder of Barlo Digital and Director of Paid Media & Performance. Fifteen years in direct-response, $50M+ in lifetime ad spend, and a Computer Science degree that means your tracking gets built by hand, not by a freelancer who half-breaks your pixel.

I’ve run 31 ad accounts simultaneously — Hasbro’s Southeast Asia marketplace stores, US D2C brands, international finance brands. I know exactly what spread-thin looks like from the inside, and this operation is built to be the opposite. The pattern never changes: fix the measurement, feed the algorithm clean data, test creative at volume, and show the client the arithmetic.

Most agencies split those jobs across three people — and the handoffs are where efficiency dies. Barlo Digital is built the opposite way: clients hire the agency and get director-level thinking from me, directly. The person who sets the strategy is the person in the account every day — founder-led execution, not a bloated agency handoff.

Meta · Google · TikTok Server-Side GTM & CAPI GA4 · implemented by hand GoHighLevel B.S. Computer Science US hours · worldwide Verify me on LinkedIn ↗
Put me in your account Month-to-month at full rate · no lock-in · fire me anytime
After the audit

The audit finds the leaks.
The retainer keeps them closed.

Every long-term engagement at Barlo Digital starts the same way: the audit documents what’s actually limiting growth, a fixed-scope project fixes it, and only then does ongoing work make sense. Measurement Rescue rebuilds the data layer. Managed paid media scales on clean numbers. Lead response, landing pages, CRO, and SEO/AI visibility each ladder back to the same outcomes — measurement clarity, lead quality, conversion, and compounding growth.

Nothing locks you in, which means everything has to keep earning its keep. Retainers are re-won every 30 days with a weekly scorecard that shows spend against revenue — ongoing director-level oversight from Carlos, not a junior handoff. And the longer an engagement runs, the more it compounds: creative learnings bank, seasonal data accumulates, tests stop repeating themselves. That history is worth more than any contract clause — to both sides.

Audit → Measurement Rescue → managed ads · lead response · web · SEO → monthly optimization & quarterly growth reviews

Credited 100% toward any project or retainer within 60 days
For agencies

White-label fulfillment your clients never see.

PPC management, audits, and reactivation campaigns delivered under your brand, at wholesale rates that leave you 60–80% margin. Your paper, your client, our engine.

Straight answers

Questions I actually get

Why is the tracking audit only $497 when everyone else charges $2,000+?

Because the diagnostic grunt work is automated to the point where $497 is profitable — the judgment isn’t. Software tears the account apart; I read the output and record your walkthrough myself. The $2,000 firms are billing you their manual hours. You get the same depth — pixel health, GA4 events, CAPI deduplication, consent mode — in 24–48 hours, with every finding tied to the revenue it distorts. And it’s credited in full if we work together within 60 days.

I run ads on more than one platform — is it per account?

No — the audit is priced per brand, and one fee covers all of that brand’s ad channels (Meta, Google, TikTok) plus its tracking. The $497 tier covers a brand under roughly $15k/mo in total spend; the $1,000 Senior tier is for higher spend, three or more channels, or Performance-Max-heavy accounts — genuinely two to three times the analysis. Separate brands are a separate audit each (with a discount if you bring several). Both credited 100% toward a retainer.

What actually happens after I pay?

You pay, then a 2-minute checklist walks you through granting read-only access to your ad accounts / GA4 / GTM (or Search Console for SEO). The 48-hour clock starts the moment access is confirmed — not at payment, since I can’t audit what I can’t see. Within 48h I send a 10–15 minute walkthrough video plus a prioritized fix list, every finding tied to the revenue it distorts. No call needed to get it. If you then want me to fix or manage it, you book a call and the $497 credits 100% toward a retainer within 60 days. No card on file, nothing auto-renews.

Are these results guaranteed?

No — and be careful with anyone who says yes. Ad performance depends on your offer, your market, and your economics. What I guarantee is operational: audit delivered within 48h of access, response systems live in 48h, no-show meetings replaced free, and every claim I make cited to your account’s real numbers.

Why month-to-month? Every other agency wants 6–12 months.

Lock-ins protect agencies from their own results. Month-to-month at full rate means I have to re-earn the retainer every 30 days — that pressure is good for you. If you want a discount, prepay a quarter or a year (5–15%); the work is identical.

I already have an agency. Why would I buy an audit?

As a second opinion — that’s exactly what it’s built for. You don’t fire anyone to find out where the money leaks; you hand the findings to your current team and watch what they do with them. If your agency is good, the audit proves it for $497. If it isn’t, you found out for $497 instead of another quarter of retainers.

Whose results are those screenshots?

Accounts I personally ran in in-house and agency roles over 15 years — redacted where clients asked. They’re shown as my work history, not as clients of this firm. On a call I’ll walk through any of them at the campaign level, including what went wrong before it went right.

How is Director-level work this affordable?

Structure, not corners. This is a lean, fully-remote operation — no office lease, no account-manager layers, and the diagnostic grunt work is automated. You work directly with Carlos, on US business hours, and the margin those savings free up goes into your creative volume instead of overhead. The SLA timestamps on every deliverable are how you keep me honest.

What does “3+ documented leaks or it’s free” actually mean?

Exactly what it says: if an audit can’t document at least three fixable revenue leaks — each with a screenshot and priced in the dollars of revenue it distorts, so a nitpick never counts toward the three — you get the $497 back, no forms, no argument. It’s a safe promise for me to make: roughly half of mobile sites fail Google’s own speed test alone, and most ad accounts fund broken tracking. The guarantee isn’t bravado, it’s statistics.

Can you really deliver a website in 7 days?

The Launch tier, yes — because the pipeline is systematized: competitor teardown, copy you approve before build, licensed imagery, one revision round. Growth and Flagship run 2–3 weeks. The gate never moves: if it doesn’t score 90+ on Google’s own speed test, it doesn’t ship.

Do you guarantee SEO rankings?

No — and nobody honest does. Growth phase is 4–12 months; you see the work log and the movement monthly: rank deltas, maps-grid positions, AI-overview citations. Month-to-month billing keeps the pressure where it belongs — on the results, not the contract.

No pitch. Just findings.

Send the account.
Get the leaks, in dollars.

Start with any $497 audit or the $1,000 Senior Audit — credited in full if we work together, and if I can’t document at least 3 revenue leaks, you don’t pay. Worst case: you keep the recorded walkthrough and a fix list you can execute without me. The whole intake is one email: which audit, plus your site or ad account. No call, no form, no card on file — two lines and you’re in the queue.

10 audit slots a week — when the week is full, it’s next week · delivered 24–48h after you grant access · built on the process behind a $381,910 month on $100,175 spend

Button didn’t open your mail app? Write direct: hello@barlodigital.com