The storm hits. Seventy-two hours
later, you own the ZIP.
The jobs go to whoever reaches the homeowner first — while the tarps are still on the roofs. This system pre-builds everything: when a qualifying event hits your metro, hail-verified address targeting, landing page, and ads go live within 72 hours, with intake wired to answer in five minutes.
Industry benchmarks put storm-job close rates at 45–65% against average insurance payouts near $12,000 — arithmetic that makes one sat inspection worth roughly $2,100 in expected margin to a roofer.
Hail overlay → verified-address targeting → landing page → ads live, within 72 hours of the event. Sat storm inspections at $350 — exclusive, address-verified, no-shows replaced.
Live in 48–72h from the event · address-verified targeting · no-shows replacedWhat you walk away with
- First-mover position when it matters — the build is done BEFORE the storm; the event just pulls the trigger.
- Hail-verified addresses, not spray-and-pray radius ads — budget lands on roofs that actually took damage.
- Intake that answers in five minutes — a storm lead that waits an hour is a competitor’s signed contingency.
- Sat inspections, exclusively yours — $350, address-verified, no-shows replaced instead of billed.
The math to run before you commit to anything
Don’t take the pitch — take the arithmetic and check it against your own close rate:
- Your close rate on sat storm inspections × your average job margin = what one inspection is worth to you. At benchmark numbers (45–65% close, ~$12,000 payouts) that’s roughly $2,100 in expected margin.
- Compare that to $350 per exclusive, address-verified sat inspection. That multiple is the business case — and it only exists if you’re live before the ZIP is saturated.
- Ask any storm-lead vendor two questions: are the leads exclusive, and what happens on a no-show? Here: exclusive, and replaced.
Exactly what’s included
- $4,500 Storm-Response Build: hail overlay → targeting → landing page → ads live
- Sat storm inspections at $350 — exclusive, address-verified, no-shows replaced
- Season retainer ($4,000/mo, Apr–Oct) covers every qualifying event in your metros
$4,500 one-time build · live in 48–72h from the event
Storm season is April through October — builds completed before the season deploy fastest when events hit.
Fair questions
Why not just buy storm leads like everyone else?
Shared leads mean four roofers calling the same homeowner — you’re paying to enter a bidding war. This system generates your own: verified addresses, your brand, exclusive inspections, no-shows replaced instead of billed.
What if the storm doesn’t come?
The build is a one-time asset that waits — targeting templates, landing page, intake wiring. The season retainer only makes sense in hail-active metros, and I’ll tell you straight if yours isn’t one. Book the call and bring your metro list.
How fast is “live,” really?
48–72 hours from the qualifying event — because everything except the hail overlay is pre-built. That window is the entire strategy: it’s how long you have before every roofer in the county is in the same mailboxes.
Storm builds are taken per-metro — one roofer per market, because exclusivity is the product.
Live in 48–72h from the event · address-verified targeting · no-shows replaced