For SaaS founders and first sales hires who need pipeline, not activity reports

Pay for meetings that happen.
Full stop.

An SDR runs $8–14k a month fully loaded before they book anything; the big agencies want $5k+/mo retainers for “activity.” Here the unit is the held, ICP-matched meeting: the qualification criteria go in the contract, every meeting ships with verbatim qualification notes, a no-show is never billed and gets replaced, and a meeting that doesn’t match spec is disputed inside 72 hours and replaced — not argued about.

The AI-SDR wave burned a lot of teams — reported churn ran 50–70% inside a year. This is the opposite bet: verified decision-makers, personalized outreach, and a billing model that puts the risk on me, not you.

A dark boardroom with one chair lit by a narrow volt-green spotlight - the held meeting

Pilot: $3,000 — includes your first 5 held meetings

30–45 days to prove it. Held = attended: no-shows replaced free, never billed. After the pilot: ICP-matched from $450/meeting · verified decision-makers $700 · executive targets $1,000.

Talk pipeline → See the pricing tiers

Held = attended · no-shows replaced free · pay only for meetings that happen

What you walk away with

Meetings with people who match your ICP — the match criteria written into the agreement, human-verified before outreach, not scraped and sprayed.
Evidence with every invite — verbatim qualification notes attached to every meeting: title, company fit, need confirmed. If it doesn’t match the spec, you dispute it within 72 hours and it’s replaced.
A calendar that fills without your time — you show up to sell; the sourcing, sequencing, and scheduling are handled.
Risk that sits on my side of the table — a no-show costs you nothing and gets replaced.
A 30–45 day pilot with a hard number — 5 held meetings for $3,000; judge the quality yourself before scaling.

The three questions that expose any appointment vendor

Ask these before signing with anyone — the answers here are in writing above:

“Do I pay for booked meetings or HELD meetings?” Booked means you pay for no-shows. Here: held only, no-shows replaced free.
“Who verifies the targets?” If the answer involves “our AI engine” and nothing else, remember the 50–70% churn the AI-SDR wave reported. Here: human-verified.
“What’s the smallest way to test you?” A bounded pilot with a defined meeting count beats any annual contract. Here: $3,000, 30–45 days, 5 held meetings.

Exactly what’s included

Held = attended. No-shows replaced free, never billed
ICP-matched from $450/meeting · verified decision-makers $700 · executive targets $1,000
Benchmark cost of an in-house SDR: $11,700+/mo fully loaded — hybrid at 20 held meetings lands 25%+ below it — no-shows replaced free

Pilot: $3,000 for 30–45 days including your first 5 held meetings

The pilot exists so you can judge meeting quality on a bounded bet before any scale conversation.

Fair questions

How is this different from the AI SDR tools?

Those tools automate volume; reported churn ran 50–70% inside a year because volume without verification burns lists and brands. This is human-verified targeting with honest outreach — slower per touch, and it’s why the meetings hold.

What counts as a “held” meeting?

The prospect attended. That’s it. If they no-show, you don’t pay and the meeting is replaced — the definition is in the agreement, not a conversation after the fact.

We tried lead gen before. The meetings were junk — curious tire-kickers, wrong titles.

That’s the industry’s default product, and it exists because most vendors bill per booking with no spec. Here the fix is structural: your ICP criteria are in the contract, every meeting arrives with verbatim qualification notes proving the match, and anything that doesn’t meet spec is disputed within 72 hours and replaced without argument. You’re never paying for “someone with a pulse.”

Our product is complex. An outsider can’t pitch it.

Correct — so we don’t. We book the meeting and hand you the context; you run the meeting. Every script and sequence is approved by you before anything sends, because it goes out under your brand and your reputation is in the contract.

What do you need from us to start?

Your ICP, your calendar, and a 30-minute call to lock targeting. The pilot starts inside a week. Book below — bring the profile of your best current customer.