Terms of service

1. Who you're dealing with

Barlo Digital is a director-led performance agency, founded and led by Carlos Benavides. Remote-first, US business hours. The services on offer are the ones described on the main page: tracking and measurement audits, paid ads management, B2B appointment setting, lead response systems, storm-response campaigns for roofing, web design, and Total Search (SEO, maps, and AI-answer visibility).

2. Audits are paid deliverables

Every audit is a paid diagnostic: $497 for the Tracking & Measurement audit, $1,000 for the Paid Ads Senior audit, $497 for the Total Search audit (SEO · Maps · AI answers). Audits are priced per brand — one fee covers all of that brand's ad channels, not one fee per ad account. Separate brands are a separate audit each.

What you get: a recorded walkthrough video plus a prioritized fix list, with every finding documented and tied to the revenue it distorts. The deliverable is yours to keep whether or not we ever work together again — run the fixes yourself, hand them to your current team, or hire me to do them.

3. The operational guarantees

These are the promises I make, exactly as stated on the main page:

• The 48-hour clock starts at access, not payment. Your turnaround (24–48h for the $497 audits, 48–72h for the Senior audit) begins the moment your read-only access is confirmed — I can't audit an account I can't see.
• 3+ documented leaks or it's free. If your audit can't document at least three fixable revenue leaks — each with a screenshot and priced in the dollars of revenue it distorts, so a nitpick never counts toward the three — your audit fee is refunded. No forms, no argument.
• 100% credit within 60 days. Your audit fee credits in full toward any Barlo Digital project or retainer if you start one within 60 days of delivery.
• No-show meetings replaced free on appointment-setting engagements — held means attended, and you're never billed for a no-show.
• Read-only access only. I never need edit rights to audit, and you can revoke access the moment your deliverable lands.

4. What is never guaranteed

Results. No — and be careful with anyone who says yes. Ad performance depends on your offer, your market, and your economics; search rankings depend on factors nobody controls end to end. Barlo Digital makes operational guarantees (delivery windows, documentation standards, replacement of no-shows) and never guarantees revenue, ROAS, rankings, or any specific business outcome. Anything in a deliverable that looks like a projection is a professional estimate, not a promise.

5. Retainers and billing

• Retainers run month-to-month at full rate. No annual lock-ins, no exit fees. Cancel with notice before the next monthly cycle and it simply doesn't renew.
• No card is kept on file and nothing auto-renews on audits. You pay for what you order, once.
• Prepay discounts (a quarter or a year, 5–15%) are available; the work is identical.
• Payments run through third-party processors (card, PayPal, Wise); their terms govern the payment transaction itself.

6. Access, accounts, and data

Your ad accounts, analytics properties, and business data remain yours at all times. Access you grant is used only to produce your deliverable or run your engagement. Nothing about your accounts is published, shared, or reused as marketing without your written approval — the same proof policy that keeps invented testimonials off this site. See the privacy policy for the data details.

7. Ownership of deliverables

Once paid for, your audit video, fix list, and any assets built for you are yours to use inside your business. Barlo Digital keeps the right to reuse its own methods, templates, and processes — the thinking, not your data.

8. Sensible limits

Kept simple on purpose: services are provided with professional care and skill. To the extent the law allows, Barlo Digital's total liability for any engagement is capped at the fees you actually paid for that engagement, and neither side is liable to the other for indirect or consequential losses. You stay responsible for your own business decisions, including which findings you act on and how.

9. Disputes and changes

If something goes wrong, email first — hello@barlodigital.com — and I'll work it out directly; the refund guarantee above exists so most disputes never start. These terms are governed by US law as it applies to the engagement confirmed in your email. If these terms change, the new version is posted here with a new effective date; the terms in force when you bought are the ones that apply to that purchase.

Before you buy an audit, read the audit scope page — it spells out exactly what each audit includes, what it doesn't, and what access it needs. Questions: hello@barlodigital.com